Self Storage Income

The Future of the Self Storage Industry and How to Crush Competition with Lance Watkins

May 29, 2021

Welcome back everybody to the Self Storage Income Podcast! This is your host AJ Osborne! 


Today we have an awesome guest on the podcast who is back by popular demand… the one and only Lance Watkins. If you haven’t listened to our first podcast episode with Lance, you might go back and listen to that podcast first to give you a better idea of who Lance is, and all the amazing things he’s doing in the self storage industry. He’s an absolute wealth of knowledge. 


If you’ve seen or been around the storage industry for any amount of time, it’s clear that there is a lot of work that needs to be done to bring storage up to date. That said, today we’re going to the tip of the spear. Lance is going to share cutting edge insights into the future of self storage and we can and should expect to see happening in the industry. 


Just a couple topics covered today - looking at self storage as an ecommerce experience, the truth about “man-less” or “totally automated” facilities, 1 key factor that no one hardly ever considers, and… Lance’s very 8 keys that you’ll need to have in order to effectively automate your storage facility. 


Thanks for listening everybody!


You can get in touch with Lance at:


The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) -


Be sure to go to to get your  copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.  


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The Self Storage Income Podcast is Sponsored by:


Janus International -

Store Local -

Live Oak Bank -

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